New forms of media publishing
The advent of the internet has changed the field of media and publishing over the last few years. Where once most people depended on traditional media organizations and methods to update themselves, now, more and more people are also depending on the internet, be it blogs, online news portals, forums and video sharing sites such as Youtube. In fact, most newspapers and television channels have their own websites now that provides updated news and content to online users. The new media also attracts many other segments such as software and video games, radio and of course marketing (ABC Radio National, 2007).
Being interactive and easily accessible, one of the major issues pertaining to these new forms of media is its capacity to be an agent of social change (Wikipedia, New Media). Unlike the traditional media establishment, there are fewer restrictions that bind the new media.
An example of its power to affect social change is the widely acknowledged effect that bloggers and online news portals had on the March 2008 Malaysian General Election. Many voters relied on the internet for coverage on election issues and campaigns due to the widespread belief that the mainstream media is heavily controlled by the ruling party (Mahathir, 2008). The online campaign that was heavily pro-opposition resulted in the ruling party’s loss of its two thirds majority in parliament, for the first time since independence 52 years ago.
Sources
ABC radio National, New Media Publishing, viewed 23 October 2007 <http://www.abc.net.au/rn/bigidea/stories/s1485827.htm>
Wikipedia, New Media, viewed on 23 October 2007 at <http://en.wikipedia.org/wiki/New_media#New_media_as_a_tool_for_social_change>
Mahathir, M. 2008, Now They Tell Themselves…, viewed on 23 October, 2008 at < http://rantingsbymm.blogspot.com/2008/04/now-they-tell-themselves.html>
Other references
Yeoh, O. 2008, Malaysia's new media gains credibility post-election, viewed o 23 October 2008 at <http://www.zdnetasia.com/blogs/msiaexplorer/0,3800011234,63002674,00.htm>
The advent of the internet has changed the field of media and publishing over the last few years. Where once most people depended on traditional media organizations and methods to update themselves, now, more and more people are also depending on the internet, be it blogs, online news portals, forums and video sharing sites such as Youtube. In fact, most newspapers and television channels have their own websites now that provides updated news and content to online users. The new media also attracts many other segments such as software and video games, radio and of course marketing (ABC Radio National, 2007).
Being interactive and easily accessible, one of the major issues pertaining to these new forms of media is its capacity to be an agent of social change (Wikipedia, New Media). Unlike the traditional media establishment, there are fewer restrictions that bind the new media.
An example of its power to affect social change is the widely acknowledged effect that bloggers and online news portals had on the March 2008 Malaysian General Election. Many voters relied on the internet for coverage on election issues and campaigns due to the widespread belief that the mainstream media is heavily controlled by the ruling party (Mahathir, 2008). The online campaign that was heavily pro-opposition resulted in the ruling party’s loss of its two thirds majority in parliament, for the first time since independence 52 years ago.
Sources
ABC radio National, New Media Publishing, viewed 23 October 2007 <http://www.abc.net.au/rn/bigidea/stories/s1485827.htm>
Wikipedia, New Media, viewed on 23 October 2007 at <http://en.wikipedia.org/wiki/New_media#New_media_as_a_tool_for_social_change>
Mahathir, M. 2008, Now They Tell Themselves…, viewed on 23 October, 2008 at < http://rantingsbymm.blogspot.com/2008/04/now-they-tell-themselves.html>
Other references
Yeoh, O. 2008, Malaysia's new media gains credibility post-election, viewed o 23 October 2008 at <http://www.zdnetasia.com/blogs/msiaexplorer/0,3800011234,63002674,00.htm>
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